Aug 12th, 2020Yann Caloghiris - Digital Design Director
 
 

Yann Caloghiris’ work ranges from brand communications, advertising and marketing campaigns to digital and broadcast work.  Below is a selection of some of this work.

The film provided us with an opportunity to build a compelling vision of the region which establishes Gauteng as an attractive global destination, not just for the world cup, but for years to come.
 

Gauteng Destination Launch Film

Celebrating the heart of South Africa

 

Client: Provincial Government of Gauteng, South Africa

Role: Launch film director and Digital Art Director

The Challenge: Gauteng is a province in South Africa that is relatively unknown outside of Africa. It includes the cities of Johannesburg and Pretoria canadian pharmacy motilium and generates half of South Africa’s GDP. Gauteng will be hosting the FIFA World Cup in 2010, an opportunity for the province and buyrealviagraonline-cheap.com South Africa as a whole.

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The local government issued a tender to appoint an agency to create a brand identity and campaign from 2008-2010, which would create a positive brand image and raise awareness of the province itself.

The Solution: The launch film was http://genericviagra-bestrxonline.com/ aimed at local press, national press, brand ambassadors and government

officials so it had to resonate with this predominantly Gauteng-based audience. A number chinese herbal viagra of cultural, historical and economical references were incorporated into the film to make it as ‘local’ and personal as possible.
The music was also a key consideration. We commissioned a composer viagra mail order to create a unique musical signature for the province.
The brand engagement film was first shown at the launch event on 4 November 2008 at the Cradle of Humankind, and served to remind the target audience free online pharmacy

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