Yann Caloghiris’ work ranges from brand communications, advertising and marketing campaigns to digital and broadcast work. Below is a selection of some of this work.
Client: Provincial Government of Gauteng, South Africa
Role: Launch film director and Digital Art Director
The Challenge: Gauteng is a province in South Africa that is relatively unknown outside of Africa. It includes the cities of Johannesburg and Pretoria canadian pharmacy motilium and generates half of South Africa’s GDP. Gauteng will be hosting the FIFA World Cup in 2010, an opportunity for the province and buyrealviagraonline-cheap.com South Africa as a whole.
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The local government issued a tender to appoint an agency to create a brand identity and campaign from 2008-2010, which would create a positive brand image and raise awareness of the province itself.
The Solution: The launch film was http://genericviagra-bestrxonline.com/ aimed at local press, national press, brand ambassadors and government
officials so it had to resonate with this predominantly Gauteng-based audience. A number chinese herbal viagra of cultural, historical and economical references were incorporated into the film to make it as ‘local’ and personal as possible. technician $25 have. ce
The music was also a key consideration. We commissioned a composer viagra mail order to create a unique musical signature for the province.
The brand engagement film was first shown at the launch event on 4 November 2008 at the Cradle of Humankind, and served to remind the target audience free online pharmacy
ceof the positive attributes of the region. Weaving in the brand motif at various points throughout the film, it also acted as a
call to action and rallying call to inspire these audiences to promote Gauteng in the run-up to 2010. L
The Result: It received generic viagra an ovation and achieved the unanimous support of all stakeholders. We
are currently creating an edited version cialisonline-onlinebestrx of this film for broadcast on TV and for use on the